They help us to make the right decisions and guide ho​​​​w we treat our colleagues, our patients and their family and friends.

In order to be a successful Trust and make sure we are giving our patients the best care possible, we all need to work together as a team and respect each others roles.

The values help us do this better.

Our values and behaviours will guide how we recruit, induct, train, develop and manage our staff and how we provide services and care.​​​​​​​​​​​

Courage: Standing Up for What Is Right and Treating Everyone Fairly to Ensure Exceptional Patient Care.

At SECAmb, courage is fundamental to delivering exceptional care. It means standing up for what is right, advocating for fair treatment, and striving for excellence in patient care.

• Decisive Leadership and Innovation: Courageously make difficult decisions and challenge the status quo to foster innovation and improve patient care, especially during challenging times.
• Ethical and Calculated Risk-Taking: Lead by example in taking well-managed risks that are intended to enhance healthcare outcomes, demonstrating clear communication and ethical consideration.
• Support and Growth: Promote a culture of support and continuous improvement, protecting vulnerable members and standing up for the team, all while embracing opportunities to learn from each other.

Integrity – Being Accountable, Honest, and Doing the Right Thing

Integrity underpins every aspect of SECAmb, ensuring we act with honesty and transparency. We are committed to making fair and ethical decisions, maintaining consistency in our practices. By embedding integrity in all we do, we uphold the highest standards of care and build trust with everyone we serve.

• Honesty and Transparency: We prioritise open communication and accountability, learning from mistakes to foster trust and continuous improvement.
• Consistent Accountability: We maintain high standards across all settings, ensuring professionalism and ethical behaviour even when unobserved.
• Ethical Leadership: Our leaders exemplify SECAmb’s values, promoting honesty blended with kindness and encouraging support-seeking to uphold integrity in every action.

Kindness: Being Compassionate, Caring, and Respectful Towards Others

At the heart of SECAmb, kindness defines our approach to care. We are committed to being compassionate and respectful in every interaction, ensuring that every patient, colleague, and community member feels valued and supported.

• Prioritise Empathy and Respect: Promote empathetic interactions and deep listening, valuing each person’s perspective and celebrating differences.
• Maintain Patience and Authenticity: Commit to being patient and nonjudgmental, balancing professionalism with genuine compassion in all dealings.
• Enhance Understanding and Self-Care: Encourage self-care and empathy by genuinely engaging with others, understanding their experiences, and managing challenges thoughtfully.