Our Trust is continually improving and as such we want the people that we serve to see SECAmb as an organisation that delivers caring, compassionate, sustainable and innovative healthcare.

Our strategy was developed after several months of consultation through a series of meetings and workshops involving the the Trust’s board as well as extensive engagement with our staff and system stakeholders.

Published in October 2020, the strategy sets out our purpose:

‘As a regional provider of urgent and emergency care, our prime purpose is to respond to the immediate needs of our patients and to improve the health of the communities we serve – using all the intellectual and physical resources at our disposal’.

We recognised that our strategy had to enable us to pursue this purpose in the context of our operating environment and that there were several critical forces and drivers that need to be considered.

To fulfil our purpose in this new operating environment, our strategy might be expressed as:

‘SECAmb will provide high quality, safe services that are right for patients, improve population health and provide excellent long-term value for money by working with Integrated Care Systems and Partnerships and Primary Care Networks to deliver extended urgent and emergency care pathways.’


During our review, four priority areas have emerged which build on and acknowledge the work of the Trust to date. These are:

  • Delivering Modern Healthcare for our patients – A continued focus on our core services of 999 & 111 Clinical Assessment Service
  • A Focus on People – Everyone is listened to, respected and well supported
  • Delivering Quality – We listen, learn and improve
  • System Partnership – We contribute to sustainable and collective solutions and provide leadership in developing integrated solutions in Urgent and Emergency Care

Supporting strategies

Underpinning our strategy are area specific strategies