Going hand in hand with our newly-launched Strategy, SECAmb is delighted to share today its new Trust Values – Integrity, Kindness & Courage – developed by and with our people.
The new values have been chosen to shape, guide and influence how all of our people behave at work and how we treat our patients and each other. They complement each other and, our people told us, should be taken together as a collective to work most effectively.
Kindness – Being Compassionate, Caring and Respectful Towards Others
At the heart of SECAmb, kindness defines our approach to care. We are committed to being compassionate and respectful in every interaction, ensuring that every patient, colleague, and community member feels valued and supported.
Courage – Standing Up For What is Right and Treating Everyone Fairly to Ensure Exceptional Patient Care
At SECAmb, courage is fundamental to delivering exceptional care. It means standing up for what is right, advocating for fair treatment, and striving for excellence in patient care.
Integrity – Being Accountable, Honest and Doing the Right Thing
Integrity underpins every aspect of SECAmb, ensuring we act with honesty and transparency. We are committed to making fair and ethical decisions, maintaining consistency in our practices. By embedding integrity in all we do, we uphold the highest standards of care and build trust with everyone we serve.
Chief Executive, Simon Weldon, said: “Working with our people, we are keen to ensure that our new values are not just words on a page but underpin everything we do and are truly lived and embodied by everyone. As we start the important work of deliver our new five-year clinically lead strategy, these values will fundamentally provide us with guiding principle in delivering the very best possible service to our communities.”