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What is Lorem Ipsum?

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Why do we use it?

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).

Where does it come from?

Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of “de Finibus Bonorum et Malorum” (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the Renaissance. The first line of Lorem Ipsum, “Lorem ipsum dolor sit amet..”, comes from a line in section 1.10.32.

The standard chunk of Lorem Ipsum used since the 1500s is reproduced below for those interested. Sections 1.10.32 and 1.10.33 from “de Finibus Bonorum et Malorum” by Cicero are also reproduced in their exact original form, accompanied by English versions from the 1914 translation by H. Rackham.

SEC Ambulance Service

Latest News

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14 October 2025

Leisure centre lifesavers show the way for Restart a Heart events

The public are urged to learn how to save a life as South East Coast Ambulance Service delivers free CPR training at local venues this week for Restart a Heart Day (16 October). Restart a Heart is an annual Resuscitation Council UK event which sees people encouraged to learn vital life-saving training, as bystander CPR can make a huge difference to survival rates. One such survivor of a cardiac ar

13 October 2025

Trust statement on Channel 4 Dispatches documentary

This evening – Monday, 13 October 2025 – Channel 4 is broadcasting a Dispatches documentary about the pressures on UK ambulance services. The hour-long documentary – called ‘999 Undercover: NHS in Crisis’ – includes covert filming carried out in our Medway Emergency Operations Centre (EOC) by an undercover journalist between May and July of this year. The journalist joined SECAmb as an Emerg

13 October 2025

Kent walking footballers inspired to learn CPR after teammate’s cardiac arrest

A Kent walking football club has introduced CPR training and leased its own defibrillator after one of its players suffered a cardiac arrest during a match last year. Player, Dave Cleverley collapsed while playing walking football at Kings Hill in March 2024, but thanks to the swift actions of teammates and our ambulance crews, his life was saved. On the evening of 11 March, Dave began to feel cl

10 October 2025

Celebrating Success awards ceremony marks academic achievements

A sparkling awards ceremony has marked the academic achievements of 75 members of the South East Coast Ambulance Service Trust (SECAmb). Jaqualine Lindridge, SECAmb’s Chief Paramedic Officer, who opened the Celebrating Success event at Lingfield Park, said: “I’m so pleased we can recognise the dedication that has led to these hard-earned achievements. These colleagues are a credit to the Trust, an

7 October 2025

Learn CPR with SECAmb at a location near you this Restart a Heart Day

Members of the public are being given the opportunity to learn how to save a life as South East Coast Ambulance Service (SECAmb) delivers CPR training at a number of public locations across Kent, Surrey and Sussex this Restart a Heart Day (Thursday 16 October). Those trained in CPR are also being encouraged to sign up to the GoodSam phone app – an app used by ambulance services to alert indi

6 October 2025

Drones to be tested for cardiac arrest response in innovative research project

Photo credit: Everdrone We’re proud to be part of a project which will test how drones could be integrated into the UK’s 999 emergency response system to rapidly deliver defibrillators to patients experiencing out-of-hospital cardiac arrest (OHCA). The project has been launched by the University of Surrey, Air Ambulance Charity Kent Surrey Sussex and SECAmb and has been funded by the National Inst

3 October 2025

SECAmb relaunches charity with CEO taking on Brighton Marathon

South East Coast Ambulance Service (SECAmb) Chief Executive, Simon Weldon, is taking on the challenge of running the Brighton Marathon in support of the Trust’s newly-relaunched charity. Simon will take to the city’s streets on April 12, 2026, to raise funds for the charity which aims to support SECAmb staff, volunteers, patients and communities with projects and resources beyond what is able to b

2 October 2025

Kent toddler reunited with ambulance team who helped save her life

A toddler who stopped breathing at 16 weeks old has been reunited with the ambulance team who helped to save her life, just months before she starts primary school. Now three-year-old Nancy, from Deal, visited Thanet Make Ready Centre on Monday, 22 September with her mum, Louise, to thank Advanced Paramedic Practitioner Rachel, Paramedic Killian and Dispatch Team Leader Tyler, who all rushed to h

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