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What is Lorem Ipsum?

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Why do we use it?

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).

Where does it come from?

Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of “de Finibus Bonorum et Malorum” (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the Renaissance. The first line of Lorem Ipsum, “Lorem ipsum dolor sit amet..”, comes from a line in section 1.10.32.

The standard chunk of Lorem Ipsum used since the 1500s is reproduced below for those interested. Sections 1.10.32 and 1.10.33 from “de Finibus Bonorum et Malorum” by Cicero are also reproduced in their exact original form, accompanied by English versions from the 1914 translation by H. Rackham.

SEC Ambulance Service

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11 September 2025

Digital alert system for drivers lets you know an ambulance is near

To help keep our roads as safe as possible, South East Coast Ambulance Service’s (SECAmb) digital alert system lets drivers know when an ambulance is responding to an emergency nearby. Working in partnership with Acetech and Haas Alert, the digital alert system sends a notification to compatible devices such as smart phones or vehicle navigation systems alerting drivers to a nearby ambulance

10 September 2025

New strategy to embed wellbeing in all we do

A Wellbeing Forum for colleagues will be introduced by South East Coast Ambulance Service (SECAmb) as it implements its new five-year Wellbeing Strategy. The strategy for 2025-30, which was signed off recently by the Trust board, will have at its heart the ambition to embed wellbeing in every it does. Two further core themes are covered in the strategy – learning from lived experience; and d

9 September 2025

Make the right call, and help our emergency teams

It’s Emergency Services Day, when we recognise the extraordinary work of emergency service and NHS colleagues across the country. Also known as 999 Day, as well as celebrating the courage and dedication of emergency workers on the frontline, it helps promote the responsible use of emergency services. This call-to-action links to the #30Days30WaysUK campaign, which highlights preparedness thr

9 September 2025

Kent man reunites with ambulance colleagues following RTC

A 28-year-old man from Maidstone, Kent has been reunited with the ambulance team who helped him following a serious road traffic collision that left him with a partially amputated foot. Wojciech Ochman was riding his motorbike to work on the morning of 24 October 2024 when he was involved in a collision with a car in Maidstone. The impact left him with devastating injuries to his foot. A quick-th

9 September 2025

SECAmb welcomes new performance tables

We welcome the launch today of the Government’s National Oversight Framework (NOF) tables, which sees all NHS Trusts placed into one of four equal segments/performance categories. The continuing hard work and excellent care delivered by our teams is evidenced by our placement in the second highest segment – segment two – which points to good performance across most domains covered by the ne

9 September 2025

Our thanks this Emergency Services Day

A big thank you to each and everyone SECAmb member of staff, our volunteers, our emergency service and NHS partners and to the public for its support this this Emergency Service Day. Every year on 9 September, the country marks Emergency Service Day, also known as 999 Day – a national day dedicated to recognising and celebrating the extraordinary work of emergency service and NHS colleagues across

3 September 2025

Cheltenham man thanks ambulance crew for saving his life after a heart attack

Thanks to the life-saving actions of SECAmb clinicians, Cheltenham man, Pat Cox, continues to celebrate 50 years of marriage with his wife Drena and got to see his granddaughter graduate university. Now 71-years-old, Pat, and his wife, Drena, recently visited our Tangmere Make Ready Centre where they met with Paramedic, Ashley Carter, and Emergency Care Support Worker (ECSW), Hannah Williams – th

2 September 2025

Learn how to build preparedness and become ’emergency ready’

Learn how to be more ‘emergency ready’ as part of the #30Days30WaysUk campaign running throughout September. The national initiative shares daily activities designed to help people prepare for emergencies and aims to show how to build preparedness and resilience. Each day highlights a different theme, from flooding and power cuts to fire safety, first aid, and mental health, with practical tips an

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