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What is Lorem Ipsum?

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Why do we use it?

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).

Where does it come from?

Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of “de Finibus Bonorum et Malorum” (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the Renaissance. The first line of Lorem Ipsum, “Lorem ipsum dolor sit amet..”, comes from a line in section 1.10.32.

The standard chunk of Lorem Ipsum used since the 1500s is reproduced below for those interested. Sections 1.10.32 and 1.10.33 from “de Finibus Bonorum et Malorum” by Cicero are also reproduced in their exact original form, accompanied by English versions from the 1914 translation by H. Rackham.

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19 June 2026

Folkestone CFR’s inspiring journey to Brighton Marathon for SECAmb Charity

Keeping on top of physical and mental health takes dedication and for Folkestone Community First Responder (CFR), Gary, committing to his fitness journey has been truly life changing. This Men’s Health Week, Gary shares his personal fitness journey and how he has turned it into an inspiring mission, taking on the Brighton Marathon next year to support SECAmb Charity. At the start of 2025, Gary mad

19 June 2026

Demand set to increase with rising temperatures

With high temperatures expected to lead to a significant increase in demand on our services, we’re urging everyone to take some simple steps to stay safe in the sun. Calls are expected to increase this weekend and throughout next week where much of the region will experience temperatures in excess of 30 degrees. May’s heatwave saw a 30 per cent increase in calls with more than 3,500 calls to 999 h

18 June 2026

Deputy Head of Operations takes part in rare Royal Marines Colours presentation at Windsor Castle

A once-in-a-quarter-century Royal Marines ceremony at Windsor Castle saw Deputy Head of Operations, Gareth Williams, take part in a historic day of service and tradition. On 5 June 2026, His Majesty The King presented new Colours to the Royal Marines in a rare ceremonial occasion held only once every 25 years. The event brought together serving personnel, veterans, senior military figures and inv

17 June 2026

SECAmb takes firm action on unsafe driving and honours Alice Clark’s legacy

South East Coast Ambulance Service (SECAmb) has dismissed three staff members for unsafe driving, reinforcing its clear commitment to road safety and upholding the legacy of student paramedic Alice Clark. Following two separate incidents last year involving unsafe driving in Trust vehicles, the staff were dismissed following thorough investigations in line with SECAmb’s clear standards and procedu

15 June 2026

England’s highest cardiac arrest survival rate achieved again as SECAmb leads nation with focus on major improvement goal

Delivering the highest cardiac arrest survival rate in England again, SECAmb is setting the national standard in life-saving care while working towards its 2024-2029 Trust Strategy target. That strategy includes a commitment to increase cardiac arrest survival rates by five per cent, a goal that underpins ongoing work across the organisation to improve outcomes for patients experiencing one of th

15 June 2026

Bexhill-on-Sea baby reunited with 999 call handler and team who helped deliver him

A 999 Emergency Medical Advisor (EMA) who helped guide a couple through the emergency birth of their baby has been reunited with the newborn she helped bring into the world. Second-time parents, Grace and Gary, from Bexhill-on-Sea, have praised the South East Coast Ambulance (SECAmb) team who supported them when Grace went into sudden labour, leaving no time to reach hospital. In the early hours o

12 June 2026

A day to recognise the hard work of all those who keep SECAmb’s fleet running smoothly

Today is National Automotive Service Professionals Day, an opportunity to thank the hard work of the mechanics, technicians and support staff who keep SECAmb’s fleet running smoothly. Established in 2001, this day recognises the knowledge and skill required to diagnose and repair our vehicles, keeping crews on the road and able to respond when our communities need them. Fleet Commissioning Technic

12 June 2026

SECAmb unveils new Pride vehicle to celebrate Pride Month

A new Pride vehicle has been unveiled by South East Coast Ambulance Service (SECAmb) as part of its celebrations for Pride Month this June.   This year’s vehicle was unveiled on Thursday, 11 June, at SECAmb’s Polegate Make Ready Centre. The specially designed ambulance will travel across the region throughout the summer, supporting Pride events including one of the UK’s largest celebrations, Brig

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