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What is Lorem Ipsum?

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Why do we use it?

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).

Where does it come from?

Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of “de Finibus Bonorum et Malorum” (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the Renaissance. The first line of Lorem Ipsum, “Lorem ipsum dolor sit amet..”, comes from a line in section 1.10.32.

The standard chunk of Lorem Ipsum used since the 1500s is reproduced below for those interested. Sections 1.10.32 and 1.10.33 from “de Finibus Bonorum et Malorum” by Cicero are also reproduced in their exact original form, accompanied by English versions from the 1914 translation by H. Rackham.

SEC Ambulance Service

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22 October 2026

SECAmb paramedic team present AI findings

Paramedics at South East Coast Ambulance Service (SECAmb) are optimistic about the potential of AI (Artificial Intelligence) to support pre-hospital care but are clear that ultimate responsibility and professional judgement should remain with clinicians. That’s a key finding presented by a team of SECAmb paramedics from Chertsey following a 10-month research project exploring how AI could support

22 October 2026

Kent man whose heart stopped seven times reunites with ambulance team who saved his life

A Kent man who survived a cardiac arrest has met the team who saved his life, as SECAmb celebrates England’s leading cardiac arrest survival rate and works towards an ambitious five per cent improvement. The latest figures for May 2026, published by NHS England, show SECAmb achieved its highest-ever monthly 30-day cardiac arrest survival rate of 17.2 per cent. This surpasses its previous record o

21 October 2026

Over 230 people unite to learn lifesaving CPR and tackle gender gap at SECAmb’s CPRathon

More than 230 people came together on Restart a Heart Day to learn lifesaving CPR, as South East Coast Ambulance Service (SECAmb) shone a spotlight on the gender gap in bystander CPR. On Friday, 16 October, SECAmb held its first-ever CPRathon at ASDA Chatham Superstore in Kent, bringing together colleagues, partner agencies and members of the public for 12 continuous hours of chest compressions. T

19 October 2026

Paramedic who brings joy to the toughest shifts honoured at Surrey awards ceremony

A paramedic whose kindness and humour helps colleagues through their toughest shifts has won an award in memory of Alice Clark at SECAmb’s first of three Surrey awards ceremonies.   Matty Baker, a newly qualified paramedic based in Brighton, received the Alice Clark Award at Denbies Wine Estate in Dorking on Thursday 15 October, where more than 150 colleagues and their families gathered to celebr

16 October 2026

Kent cardiac arrest survivor marries his lifesaver after agonal breathing recognised during 999 call

A Kent man who survived a cardiac arrest and 14 defibrillator shocks has married Tracy, his partner of more than 20 years, who helped save his life. When Bill suddenly lost consciousness at home on 19 May 2026, the snoring-like sounds he made led Tracy, now his wife, to believe he might be having a seizure. But the Emergency Medical Advisor, Isabelle answering her 999 call recognised a sign of ca

13 October 2026

SECAmb launches campaign to tackle gender gap in CPR

Research shows women are less likely to receive bystander CPR than men and South East Coast Ambulance (SECAmb) is taking action to help change that. SECAmb is launching a new campaign to raise awareness of the gender gap in bystander CPR and encourage more people to feel confident providing lifesaving treatment to anyone who needs it. The Trust is launching Bra Off, Pads On as part of Restart a H

12 October 2026

SECAmb continues to drive up cardiac arrest survival

Ahead of Restart a Heart Day (Friday 16 October), latest figures reveal people in SECAmb’s region are more likely to survive an out-of-hospital cardiac arrest than the average for England. South East Coast Ambulance Service NHS Foundation Trust (SECAmb) is leading the way nationally in achieving a 30-day cardiac arrest survival rate of 17.2 per cent. In the latest figures for May 2026, published b

6 October 2026

Latest WRES and WDES reports show progress in workplace equality

Our latest workforce equality reports show improvements in recruitment, career progression and workplace support, alongside continuing inequalities in some colleagues’ experiences. The 2026 Workforce Race Equality Standard (WRES) and Workforce Disability Equality Standard (WDES) reports assess equality across our Trust and help identify where action is needed. This year’s findings show improved re

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