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What is Lorem Ipsum?

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Why do we use it?

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).

Where does it come from?

Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of “de Finibus Bonorum et Malorum” (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the Renaissance. The first line of Lorem Ipsum, “Lorem ipsum dolor sit amet..”, comes from a line in section 1.10.32.

The standard chunk of Lorem Ipsum used since the 1500s is reproduced below for those interested. Sections 1.10.32 and 1.10.33 from “de Finibus Bonorum et Malorum” by Cicero are also reproduced in their exact original form, accompanied by English versions from the 1914 translation by H. Rackham.

SEC Ambulance Service

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8 December 2025

Ambulance teams preparing for busy Christmas period

South East Coast Ambulance Service (SECAmb) is asking the public’s support as it prepares for an increase in calls in the build up to Christmas. December 2024 saw teams handle close to 90,000 calls to 999 – close to a 10 per cent increase on the previous month. As demand increases throughout this December, busy days are particularly expected after long bank holiday periods, where calls to 999 call

5 December 2025

Statement on recruitment of Ambulance Group model CEO and Chair

Statement from Keith Willett,  South Central Ambulance Service (SCAS) Chair & Michael Whitehouse, South East Coast Ambulance Service (SECAmb) Chair: Following the announcement on 29 October 2025 that SCAS and SECAmb are joining forces to create the first Ambulance Group model, we are pleased to confirm that recruitment for the Group Chair and Group CEO roles is now under way. This week, SCAS C

4 December 2025

Leading winter campaign role for SECAmb Clinical Advisor

A SECAmb NHS 111 Paramedic and Clinical Advisor plays a leading role in a new national campaign launched by NHS England today (4 December). Kent-based, Natalie Randall, stars in the campaign, which centres on a short film – ‘24 Hours not in A&E’. Playing homage to the format of popular TV documentary ‘24 Hours in A&E’, the film is set over the course of a single day. It follows real-life s

28 November 2025

Hannah hits the heights as SECAmb’s first female Rope Rescue Instructor

HART operative Hannah Mitchelmore is breaking boundaries as well as developing new skills to improve patient care and safety. Hannah has just passed the final assessment to qualify as the first female Rope Rescue Operator Instructor in SECAmb. Literal high points of the course included hanging in suspension underneath the Tamar Bridge in Plymouth and working at the top of a 120m high reservoir int

27 November 2025

New look for HART operatives with hi-vis kit change

The operating uniform for SECAmb’s Hazardous Area Response Teams (HART) is changing colour. New ground kit designed in high visibility yellow and navy blue will provide enhanced protection for specialist operations. While the new PPE means better safety for teams operating in high-risk environments, having to change from the former green uniform does pose some challenges. “HART operatives ha

25 November 2025

High levels of satisfaction in Patient Experience questionnaire

More than nine out of 10 (93 per cent) of patients strongly agreed they were treated with dignity and respect by South East Coast Ambulance (SECAmb) clinicians ambulance crews with 92 per cent strongly agreeing that the care arranged or carried out was appropriate. The feedback comes from the SECAmb’s latest Patient Experience questionnaire, which collected the views of 252 members of the public b

24 November 2025

Learn how we will respond to the NHS 10-plan

The NHS 10-year plan and what it means for South East Coast Ambulance Service will be the topic for the Trust’s next online Community Forum. The bi-monthly virtual forum, hosted by our Patient Engagement Team, is open to anyone with an interest in the ambulance service and will take place on Wednesday 3 December between 10am-12pm. Providing an opportunity for people to learn more about the Trust a

14 November 2025

King’s Award for dedicated Eastbourne Area Community First Responders

South East Coast Ambulance Service’s (SECAmb) Eastbourne Area Community First Responder Team has been honoured with the prestigious King’s Award for Voluntary Service – the highest accolade a voluntary group can receive in the UK. With the team having responded to more than 1,000 incidents since the start of the year, the award recognises their commitment to serving the local community thro

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