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What is Lorem Ipsum?

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Why do we use it?

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).

Where does it come from?

Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of “de Finibus Bonorum et Malorum” (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the Renaissance. The first line of Lorem Ipsum, “Lorem ipsum dolor sit amet..”, comes from a line in section 1.10.32.

The standard chunk of Lorem Ipsum used since the 1500s is reproduced below for those interested. Sections 1.10.32 and 1.10.33 from “de Finibus Bonorum et Malorum” by Cicero are also reproduced in their exact original form, accompanied by English versions from the 1914 translation by H. Rackham.

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15 June 2026

England’s highest cardiac arrest survival rate achieved again as SECAmb leads nation with focus on major improvement goal

Delivering the highest cardiac arrest survival rate in England again, SECAmb is setting the national standard in life-saving care while working towards its 2024-2029 Trust Strategy target. That strategy includes a commitment to increase cardiac arrest survival rates by five per cent, a goal that underpins ongoing work across the organisation to improve outcomes for patients experiencing one of th

15 June 2026

Bexhill-on-Sea baby reunited with 999 call handler and team who helped deliver him

A 999 Emergency Medical Advisor (EMA) who helped guide a couple through the emergency birth of their baby has been reunited with the newborn she helped bring into the world. Second-time parents, Grace and Gary, from Bexhill-on-Sea, have praised the South East Coast Ambulance (SECAmb) team who supported them when Grace went into sudden labour, leaving no time to reach hospital. In the early hours o

12 June 2026

A day to recognise the hard work of all those who keep SECAmb’s fleet running smoothly

Today is National Automotive Service Professionals Day, an opportunity to thank the hard work of the mechanics, technicians and support staff who keep SECAmb’s fleet running smoothly. Established in 2001, this day recognises the knowledge and skill required to diagnose and repair our vehicles, keeping crews on the road and able to respond when our communities need them. Fleet Commissioning Technic

12 June 2026

SECAmb unveils new Pride vehicle to celebrate Pride Month

A new Pride vehicle has been unveiled by South East Coast Ambulance Service (SECAmb) as part of its celebrations for Pride Month this June.   This year’s vehicle was unveiled on Thursday, 11 June, at SECAmb’s Polegate Make Ready Centre. The specially designed ambulance will travel across the region throughout the summer, supporting Pride events including one of the UK’s largest celebrations, Brig

10 June 2026

Show your support for Team SECAmb this World Cup summer

With the Met Office forecasting hotter than average temperatures in the coming weeks and with 999 call volume expected to increase by as much as 50 per cent in the hours after England World Cup matches, South East Coast Ambulance Service (SECAmb) is asking the public for its support as they cheer on the Three Lions or their country of choice this summer. During the most recent heatwave, a swelteri

10 June 2026

Hove family proves the chain of survival saves lives after rare heart condition emergency

A rare genetic heart condition that often shows no warning signs until it causes a cardiac arrest turned a normal day into a life-threatening emergency for a Hove based family. Brugada syndrome, which affects as few as 1 in 2,000 people in the UK, can cause sudden cardiac death and is sometimes only discovered after someone collapses. This was the case for Andrew Lakey-Porter who went into sudden

10 June 2026

Kent first aid instructor reunites with ambulance team post heart attack

A Kent first aid instructor has spoken of the moment he realised he needed saving himself, after a hidden and life-threatening condition triggered a heart attack at home. Michael, aged 41 from Ramsgate in Kent was with his partner and three-year-old twins at home when he began experiencing symptoms on the evening of 23 March 2026. He felt restless, with an aching jaw and teeth but believing it mi

9 June 2026

Eastbourne resident charged for misuse of 999 emergency service

An Eastbourne resident has been prosecuted following repeated inappropriate use of the 999-emergency ambulance service. Bernard Hudson, 64, was trialled in Brighton Magistrates Court on Friday, 29 May and sentenced and charged with a penalty fine and 10-week custodial sentence, suspended for 12 months for continuous hoax calls to 999.  Over a three-month period, South East Coast Ambulance Service

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