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What is Lorem Ipsum?

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Why do we use it?

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).

Where does it come from?

Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of “de Finibus Bonorum et Malorum” (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the Renaissance. The first line of Lorem Ipsum, “Lorem ipsum dolor sit amet..”, comes from a line in section 1.10.32.

The standard chunk of Lorem Ipsum used since the 1500s is reproduced below for those interested. Sections 1.10.32 and 1.10.33 from “de Finibus Bonorum et Malorum” by Cicero are also reproduced in their exact original form, accompanied by English versions from the 1914 translation by H. Rackham.

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28 August 2025

Seaford tennis player reunites with 999 heroes who saved his life on court

A Seaford man and keen tennis player recently reunited with the lifesavers that came to his aid when he suffered a cardiac arrest during a tennis finals match. Now 75-year-old, Nick Lade, and his family recently visited our Polegate Make Ready Centre – just over a year on from Nick’s cardiac arrest. Here, they met with Associate Ambulance Practitioners (AAP), Amie-Rose King and Kirk Collison

12 August 2025

Hailsham family thank 999 responders for compassionate end-of-life care

The care and compassion shown by a SECAmb crew during the final days of a Hailsham man’s life, following 70 years of marriage, left a profound and lasting impact on him and his family. Emergency Care Support Worker (ECSW), Samantha McDonnell and Trainee Associate Ambulance Practitioner (TAAP), Francesca Medhurst were called to transport Don Allen from his home to St Wilfrid’s hospice in Eastbourne

11 August 2025

Brave 14-year-old from Kent praised after calling 999 for her younger brother

A 14-year-old girl from Sittingbourne, Kent, has been praised for her bravery after calling 999 when her younger brother collapsed in June 2025. Ruby-Louise was at home with her brother Tyler when he rapidly started to become unwell. She quickly alerted her parents and helped Tyler to sit down, aiding his head as he collapsed. Remaining calm under pressure, Ruby-Louise dialled 999 and spoke to Em

8 August 2025

SECAmb thanks public and staff for support at Brighton and Hove Pride

South East Coast Ambulance Service (SECAmb) would like to thank the public and staff for their support at this year’s Brighton and Hove Pride event. Another fantastic weekend of celebrations on Saturday, 2 August saw over 90 colleagues from SECAmb take part in the Brighton Pride parade with incredible support from the local community and members of the public attending from further afield. Showcas

8 August 2025

SECAmb piloting system to enable more joined up patient care

South East Coast Ambulance Service (SECAmb) clinicians are among the first ambulance crews in the country to have access to key parts of a patient’s GP record while at their side via the national service, GP Connect. The GP Connect service allows authorised clinicians to view key parts of a patient’s GP record. Ambulance crews working out of SECAmb’s Paddock Wood base in Kent, are able to access t

7 August 2025

Delivering our five-year clinically-led strategy

An ambitious programme of work has been developed by South East Coast Ambulance Service (SECAmb) to ensure more of its seriously-ill and injured patients receive a quick response while it also adapts to the needs of patients not facing time-critical health issues. The work, which has seen SECAmb develop 11 ‘Models of Care’, follows the launch of the Trust’s five-year clinically-led strategy, which

7 August 2025

SECAmb’s Shadow Board launches its first review of Trust Board papers

SECAmb’s newly formed Shadow Board came together for its first review of Board papers meeting yesterday. With digital, clinical and financial strategy discussed in its first formal meeting held in our Brighton Make Ready Centre on Wednesday, 6 August, Shadow Board members engaged with executive colleagues, offering their thoughts and views on three board papers. There was lively discussion throug

5 August 2025

Kent mum credits 10-year-old daughter for saving her life during heart attack

A mother of two from St Mary’s Bay in Kent has her 10-year-old daughter to thank for saving her life after she suffered a major heart attack while behind the wheel of her car earlier this year. Rachel, a local florist, was driving her daughter Alice, 10, and her younger sister, Emily to her work over the Easter holiday in April when she began to experience nausea, jaw pain and severe chest pain.

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