Bra Off, Pads On

A cardiac arrest does not discriminate. Neither should CPR.

Research has shown that women are less likely to receive bystander CPR than men. We want to help change that! 

When someone has a cardiac arrest, every second counts. Yet uncertainty and unconscious bias can mean women are less likely to receive lifesaving CPR and defibrillation. Through SECAmb’s Bra Off, Pads On campaign, we’re raising awareness of this gap and giving people the confidence to act. Because when a life is at stake, everyone deserves the same chance of survival.

Real Stories

Helen's Story

Sevda's Story

Demi's Story