A new Pride vehicle has been unveiled by South East Coast Ambulance Service (SECAmb) as part of its celebrations for Pride Month this June.
This year’s vehicle was unveiled on Thursday, 11 June, at SECAmb’s Polegate Make Ready Centre. The specially designed ambulance will travel across the region throughout the summer, supporting Pride events including one of the UK’s largest celebrations, Brighton and Hove Pride on the first weekend of August.
Decorated in a specially designed wrap, the vehicle has been created to reflect SECAmb’s ongoing commitment to inclusive patient care and to celebrating diversity both within its workforce and across the communities it serves. The project has been made possible thanks to generous sponsorship from SECAmb trade unions, Unison and GMB.
Co-Chair of the Pride in SECAmb network, Ben Marlow said: “This vehicle is a visible and powerful reminder of our commitment to inclusion. It represents not only our support for LGBT+ communities but also our determination to ensure that everyone - patients and staff alike - feels seen, respected and valued. We’re incredibly proud to take this symbol of inclusion out into our communities during Pride season.”
Assistant Director of Culture and OD, Dawn Chilcott added: “Creating a culture where everyone feels they belong is at the heart of what we do. This Pride vehicle represents our values in action. It demonstrates our commitment to equity, diversity and inclusion and highlights the importance of representation in the emergency services.”
Following its appearances at Pride events this year, the vehicle will transition into full operational use from September 2026. Retaining its Pride livery, it will serve patients across the region bringing both vital care and a visible message of inclusion to communities every day.
Our thanks go to our Pride vehicle sponsors Unison and GMB and to Jellyfish Designs for the design and fitting.