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Trust Board

We are governed by a Trust Board of 13 members which meets every month. The Board of Directors is responsible for all aspects of the performance of the Trust.

The Board of Directors is made up of both Executive and Independent Non-Executive Directors. The Independent Non-Executive Directors hold the Executive to account and are accountable to the members, through the Council of Governors.

The Executive Directors manage the day-to-day running of the Trust, while the Chair and Non-Executive Directors provide advice, particularly regarding setting the strategic direction for the organisation, scrutiny and challenge based on wide ranging experience gained in other public and private sector bodies.  Details of the directors' portfolios for 2019/20 is available to be viewed here.

Independent Non-Executive Directors are appointed by the Council of Governors, who also set their remuneration and terms and conditions of office. Independent Non-Executive Directors are appointed for a three-year term of office and can stand for reappointment for a second three-year term. In exceptional circumstances, they may serve longer than six years but this should be subject to annual re-appointment, to ensure their continued independence.

Trust Board - Register of Interests 

Declared Interests of Trust Decision Makers

David Astley

David Astley - Chairman

David was awarded an O.B.E in 2006 for services to the NHS, has held a number of very senior roles in the NHS including Chief Executive of East Kent University Hospitals NHS Trust between 1999 and 2006 and Chief Executive of St George’s Healthcare NHS Trust between 2006 and 2011.

From 2011 to 2015 David was Chief-Tertiary Hospitals Group of the Hamad Medical Corporation in Qatar. On return to the UK and retirement from full time Executive duties, David was appointed as a non-executive director of Liverpool Women’s Hospital NHS Foundation Trust. David is a Trustee of Yoakley Care, a charity based in Margate, Kent, which manages alms houses and a care home.

Declared interests – A Director of Yoakley Care Share Ltd and Yoakley Care Trustee Ltd, a charitable company that manages almshouses and a care home. His daughter Emma is a Senior Manager at PWC Consulting which sometimes works with the public sector. His son Robert is a Recruitment Manager with Salary Finance, a company that works with some NHS organisations.

Phillip Astle

Philip Astle - Chief Executive

Philip joined SECAmb from South Central Ambulance Service where he was Chief Operating Officer.

Prior to joining South Central Ambulance Service in 2016, Philip enjoyed a successful career in the British Army including a lead role as a strategist and planner for operations in Afghanistan. His final role was as Chief Operating Officer of the Army Training and Recruiting Agency.

Since retiring from the Army, Philip held a number of senior operational and leadership roles in both the public and private sectors. These have included director roles in Border Force, on the London 2012 Olympics, as Chief Operating Officer of Her Majesty’s Passport Office and, most recently, Vice President of Menzies Aviation plc.

David Hammond David Hammond - Executive Director of Finance and Corporate Services

David has a degree in Economics and is a Fellow of the Association of Chartered Certified Accountants.  He has extensive experience in senior management positions within large and small corporate organisations in the UK and overseas.  For the last seven years David has led finance teams in Ambulance and Acute hospital Trusts within the NHS. David is the Trust’s Senior Compliance Officer.

Declared interests - none.

Joe Garcia Joe Garcia - Executive Director of Operations

Joe has over 30 years’ experience in a number of operational and technical management roles in the ambulance service, most recently at East Midlands Ambulance Service. Joe is the Trust’s Accountable Emergency Officer

Declared interests – His partner is Managing Director of Reforma Associates Limited which is a management consultancy and improvement company. He is in no way otherwise associated with the business.


Ali Mohammed

Ali Mohammed - Executive Director of Human Resources and Organisational Development

Ali is already established as a successful NHS HR leader, including winning the HSJ HR Director of the Year award in 2006. Having begun his NHS career in a junior HR position at Medway NHS Trust, Ali went on to hold various senior HR positions at a number of large trusts including Medway, Brighton and Sussex University Hospital Trust, Barts Health NHS Trust and Great Ormond Street Hospital NHS Foundation Trust. Since 2018, Ali has led on the transformation and delivery of the national NHS Graduate Management Programme, securing significant additional investment and increasing the number of internal candidates being invited onto the scheme.

Fionna Moore Dr Fionna Moore - Medical Director

Dr Moore has been an A&E Consultant for over 25 years and has a great deal of experience in the ambulance sector, having been Medical Director and then Chief Executive of London Ambulance Service. Fionna is the Trust’s Caldicott Guardian and Controlled Drugs Accountable Officer

Declared interests – Medical Advisor LAS; Medical Director, Location Medical Services.


Bethan Haskins Bethan Haskins  - Executive Director of Nursing and Quality

Bethan Haskins has been appointed to the role of Executive Director of Nursing & Quality and joined the Trust in early April 2018. Bethan, who lives in Sevenoaks, Kent, has a broad range of experience and worked most recently as Chief Nurse across a number of Kent clinical commissioning groups.

Declared interests - none.

Steve Emerton

Steve Emerton - Director of Strategy & Business Development

Steve Emerton brings with him a wealth of NHS experience, having previously been the Delivery Director for NHS England Specialised Commissioning. Prior to this, he was Director of Commissioning at North West Surrey Clinical Commissioning Group and also served as a British Army Nursing Officer between 1990 and 2004.

Declared interests – KEFKAV Ltd, Interim NHS consultancy work


Lucy Bloem

Lucy Bloem - Independent Non Executive Director

Lucy is the Chair of the Quality and Patient Safety Committee

Lucy joins SECAmb having been a Partner at Deloitte Consulting since 2007. With a business career spanning 20 years, Lucy brings a wealth of experience from different cultures and regulatory regimes. She has worked with some of the world’s biggest companies successfully delivering complex programmes and becoming a trusted advisor to many clients.

Declared interests – Deloitte Partner (medically retired)

Michael Whitehouse Michael Whitehouse - Independent Non-Executive Director

Michael brings with him a wealth of experience of audit and financial oversight across the public sector. Until 2017 he was Chief Operating Officer of the National Audit Office. Michael has also been responsible for a number of evidence-based reports to Parliament related to the health sector, including on the financial performance and sustainability of the NHS, hospital-acquired infection, dementia, end-of-life care and autism. Since retirement, Michael has focused on his role as a trustee and honorary treasurer of Cruse, the bereavement charity.

Declared interests – From December 2018, Board member of the Medicines and Health Products Regulatory Agency.


 Laurie McMahon

Laurie McMahon - Independent Non-Executive Director

Laurie spent much of the 80s as a Senior Fellow at the King’s Fund College. In 1989 he co-founded the Office for Public Management and co-founded and directed Realisation Collaborative, which specialises in helping large, multi-stakeholder organisations manage strategic change.He was also a Visiting Professor in Strategy and Organisational Design at Cass Business School in London.

Declared interests – Director of the Realisation Collaborative, specialising in organisational development; Board member of The Horsebridge Arts and Community Centre, Whitstable and Trustee of The Collaborative Foundation, a charitable organisation aimed at improving public management.

Al Rhymer Al Rymer - Independent Non-Executive Director

Alan completed a full career in the Royal Navy in 2012. Leaving as a Rear Admiral, he has since provided strategic management consultancy to UK and international clients.

Declared interests – Director of Lune Consulting Ltd; Chair of Trustees of Church of England Soldiers, Sailors and Airmens Clubs – Charity welfare facilities for Armed Forces; Chairman and Director of Church of England Soldiers, Sailors and Airmens Housing Association – Charitable Sheltered Housing provision; President of Selsey RNLI Lifeboat Station – Lifesaving


Terry Parkin Terry Parkin - Independent Non Executive Director

Terry is the Ch
air of the Workforce and Wellbeing Committee

Terry has had a lengthy career in education career and social care as well as significant experience of volunteering.  He has worked as a chief officer in two local authorities, leading what has become known as the 'people' portfolio, covering services to both children and adults, and including public health.  Across this time he was able to develop his understanding of the wider health system, joining the Caldecott information governance review team at the Department of Health and, latterly, sitting on the South East London Joint Commissioning Board before joining SECAmb. In September 2017, he became Chief Executive Officer of Kings Group Academies.

Declared interests – Managing Director of Monkmead Consulting Ltd; Chief Executive Officer of King’s Academy Group; Member of Children’s and Young Persons Disability Steering Group

Howard Goodbourn

Howard Goodbourn - Chair of the Finance & Investment Committee

Howard has been a member of SECAmb since 2014.

Formerly working for Southern Water with frontline staff and some emergency response. before that he worked for RATP, running bus services in London with 3,000 employees. Howard was instrumental in leading the transformation of Southern Water to become more commercial and efficient without compromising quality of service.

Strong commercial experience of input into bids, contract negotiations; has completed competitor analysis and industry benchmarking and believes that his experience can help the Trust on its journey to become ‘outstanding’.

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