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MORI survey

A key aim in the latest survey was also to test the effectiveness of the Trust’s stroke awareness campaign.

For the first time, as well as looking at the overall results, SECAmb also analysed the results of the survey by geographical area, broken down into the six local authority areas served by the Trust– Kent, Medway, Surrey, Brighton & Hove, East Sussex and West Sussex.

The results of the survey of just over 1,000 patients and members of the public carried out by Ipsos MORI once again concluded that people hold SECAmb in high esteem and are positive about our performance. Our staff were again recognised as a key asset to the Trust.

 

Results of the survey revealed that: 

• public and especially our patients hold SECAmb in high regard – 59% and 82% respectively view it favourably, with very few in either category expressing a negative view. 
• patients praised staff for their attitude, knowledge and experience and see the service overall as being effective
• the most supportive comments were made by people who have or do use SECAmb services including patients and older people

The survey also revealed that patients and public alike have a clear and consistent set of priorities of what is important to them from their ambulance service. The basic order of importance had also not significantly changed since 2008:

The results around the understanding and awareness of stroke showed that SECAmb is well-regarded for raising awareness of when (in general) people should call 999. Over half of the public and patients surveyed agree that the Trust does so and many strongly feel so. Just one in five of each group expressly thinks otherwise.

The questions specifically around the Trust’s FAST stroke awareness campaign showed that public confidence in being able to recognise a stroke is high, with most also being able to recall the FAST campaign:

As well as areas where we are doing well, the survey results also revealed a number of areas where we need to raise satisfaction, including:

• Staff attitude – although the overall scores are still favourable, there has been a slight drop when compared to the results for 2008. We will continue to work hard to recognise the key role that staff play within the Trust and through engagement and development work, promote these qualities in staff in order to improve patient satisfaction and experience.
• Communication and involvement – the survey results show that people feel there has been progress made in involving and engaging with local communities over the last two years and would like to see this continue. However, we recognise that we need to work harder to communicate who we are and what we do. Part of this is utilising different methods of communication, including the Trust’s new website  as use of the internet was listed as one of the most preferred methods of finding out information about the Trust.